Trace the evolution and growth of personal selling by the help of secondary data and internet sources as well

The evolution and growth of personal selling can be traced through historical data and online sources.

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– **Pre-Industrial Era:** Personal selling was rudimentary and mainly conducted in local markets.

– **Industrial Revolution:** The growth of mass production led to more structured sales efforts.

– **Early 20th Century:** Personal selling became a recognized profession with the formation of sales associations.

– **Mid-20th Century:** The development of consultative selling approaches and sales training programs.

– **Late 20th Century:** The advent of relationship marketing and technology-driven sales.

– **21st Century:** The internet and e-commerce transformed the sales landscape, with online sales and social media playing a significant role.

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